Posts tagged ‘collaboration’

Ten tech-enabled business trends to watch

McKinsey Quarterly recently published an interesting article covering ten tech-enabled business trends to watch. I summarised these below.

Trend 1: Distributed co-creation moves into the mainstream. Distributed co-creation means gaining value from your web community (followers, influential bloggers, etc.) by getting them involved (giving feedback, sharing ideas, asking questions, reviewing and rating products and services). To do this successfully, an organisation needs to gain and maintain the trust of their web community.

Trend 2: Making the network the organisation. Organisations can optimize access to sought after skills by setting up internal or external networks using web technologies.

Trend 3: Collaboration at scale. Using Web 2.0 tools (blogs, wikis, etc.), organisations can reach better collaboration between their knowledge workers. To do this successfully, an organisation needs to understand how knowledge work takes place (information pathways, employee interactions, etc.).

Trend 4: The growing ‘Internet of Things’. This term refers to assets (such as cars) becoming elements of an information system (e.g. by having a sensor installed in a car that collects vital information). Organisations need to explore ways on how to use assets to collect information and data.

Trend 5: Experimentation and big data. Big data includes customer data from public, proprietary, and purchased sources, web communities and smart assets. Organisations need to understand the value of experimentation (a ’test and learn’ mind-set ) and learn how to access, capture and analyse data.

Trend 6: Wiring for a sustainable world. Sustainability has already become a performance metric for organisations. In future, organisations will also need to manage the environmental impact of their IT (e.g. by using green data centres, reducing the number of servers, etc.). At the same time, IT will help to use resources in smarter, more efficient ways.

Trend 7: Imagining anything as a service. The key word is cloud computing which, simply put, means to access computer resources provided through networks, rather than running a software. Web-based Software as a Service (SaaS) allows organisations to access and use services, and to market their own services to potential and existing clients.

Trend 8: The age of the multisided business model. One example is the “freemium” model: Organisations (such as Flickr or Skype) provide free services to a large number of users while charging a smaller number of users for premium services. Organisations need to investigate whether they could benefit from a multisided business model – because if they can, so can their competitors!

Trend 9: Innovating from the bottom of the pyramid. Technology has gone global and reached emerging markets. Local entrepreneurs and businesses best understand the needs of these markets and are able to respond with innovative approaches. This new type of competitor not only challenges the players in the developing markets but also in the developed ones. Organisations need to understand how best to tap into the local resources.

Trend 10: Producing public good on the grid. This refers to the role of governments and the use of technology for creating new types of public goods and improving access to and effectiveness of public services. Areas that are already impacted include, for example, mass-transit systems, law enforcement and education. Open data initiatives and new forms of collaborations will make public policy making more transparent and efficient. Public organisations will need to embrace new approaches to creating, delivering and managing public goods.

For the full article, go to (login required).

I would like to thank Robin Van der Breggen, Managing Director of Mavim New Zealand Ltd, who shared this article through LinkedIn.


September 16, 2010 at 9:17 pm Leave a comment

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